Why do people share anyway?
Understanding the psychology of sharing will give your content marketing more traction. A lot is written about the process of content marketing; creating personas, repackaging content, building...
View Article9 reasons no one is reading your social media posts
Are you missing a trick on social media? You’re putting the effort in, yet not seeing the returns – don’t worry, you’re not alone. Ignoring social media marketing is now no longer optional for many...
View ArticleInternational Woman’s Day
International Womans Day – Pledge for Parity It’s International Woman’s Day. It’s a day to celebrate the women, their achievements and what they bring to every facet of life, including business. It’s...
View ArticleTandem Invited by Google
Tandem Digital is one of only 30 agencies from across the UK, to be invited by Google to benefit from Google Business Coaching Programme. The Google Partner’s network has identified agencies based on...
View ArticleConversion Optimisation Equations
Marketing, and digital marketing, in particular is all about numbers. Sure there’s creative and imagination and feats of amazing technical splendour… but all that fabulousness translates into the...
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Designs We Like
We believe that inspiration can be found everywhere and by looking at other fields we can find examples of great designs that can bring new ideas for the digital marketing world. Here we have selected...
View ArticlePossum Update
Possum Update Local search is simply too important to ignore. It’s a prime opportunity to appear front and centre exactly when (and where) your potential customers are looking for you. Not only can a...
View ArticlePenguin 4.0. He’s back…
and this time he’s here to stay. Penguin 4.0 is being rolled out by Google after almost 2 years. It’s been a long wait for those sites which fell fowl of Penguin in its previous roll out in December...
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Looking For Design Trends
Trends come and go. That is why it is always good to look back in history to get inspired. We’d love to recommend a great website to surf through design trends from nowadays and the past decades. Trend...
View ArticlePass the Password
It’s only been a few weeks since one of the biggest ever hacks saw passwords and other user details stolen from no less Yahoo. Yahoo have said that they believe the attack was “state-sponsored” but...
View ArticleThe power of PPC compels you
October, particularly the end of October is prime horror season, so before the sun rises on All Saints’ Day, allow Tandem to steer you away from the poltergeists of PPC. Terrible Texts Message...
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UX vs. UI Design
The term UX design might be ubiquitous but it’s very often misunderstood. UX design refers to the process of designing while having in mind the experience of the user (User eXperience) i.e. the...
View ArticleHow to find Influencers on LinkedIn
Promoting your content via social media is a powerful form of advertising. Unfortunately, an occasional post promoting your business is not enough. Even if you manage to get consistency and frequency...
View ArticleBe a Better Marketer in 2017
OK. Now that the year is ramping up, let’s just take a minute to go back to basics. It is not uncommon to see marketers so dizzy with data and possibility that their mission can get confused and easily...
View ArticleGoogle Attribution – Last Click’s Last Days
With this month’s Google announcement of Google Attribution, we’re all one step closer to deep diving into multi-channel attribution. Access to probability modelling and machine learning has arrived…...
View ArticleGoogle Attribution – Last Click’s Last Days
With this month’s Google announcement of Google Attribution, we’re all one step closer to deep diving into multi-channel attribution. Access to probability modelling and machine learning has arrived…...
View ArticleHow to think about the FB Algorithm and start winning
You will probably have noticed, like most marketers, that it’s become much harder to make any headway organically on Facebook. Want to know a scary fact? On average, only between 2-4% of your...
View ArticlePossum Update
Possum Update Local search is simply too important to ignore. It’s a prime opportunity to appear front and centre exactly when (and where) your potential customers are looking for you. Not only can a...
View ArticlePenguin 4.0. He’s back…
and this time he’s here to stay. Penguin 4.0 is being rolled out by Google after almost 2 years. It’s been a long wait for those sites which fell fowl of Penguin in its previous roll out in December...
View ArticleClik here to view.
Looking For Design Trends
Trends come and go. That is why it is always good to look back in history to get inspired. We’d love to recommend a great website to surf through design trends from nowadays and the past decades. Trend...
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